The data and
engagement layer
for African sports.
Round-Up gathers and organizes real-time football match insights, turning them into user-friendly products for fans. Powered by computer vision, built on official league rights.
We turn live match action into data and data into products.
Round-Up captures football matches with computer vision, structures what happens into clean, queryable data, and distributes it through one platform and developer-ready APIs.
Then we put that data to work: interactive visuals for media, match-ready insights for clubs and broadcasters, and game mechanics that keep fans coming back. Built on official NPFL rights, designed mobile-first for African audiences.
One pipeline.Three product surfaces.
Analytics Dashboard & APIs
A unified platform and developer-ready APIs for match, team, and player data, built for media, betting, sponsors, and performance teams.
Broadcast Augmentation
Data-driven overlays, match graphics, social cut-downs, and studio-ready insights that make broadcasts more interactive and more sponsor-friendly.
Gamified Fan Engagement
Quizzes, trivia, prediction games, and betting-adjacent mechanics that drive repeat visits and monetisation, built mobile-first for African audiences.
From match action to fan productsautomatically.
We watch the whole match
Skeletal tracking reads up to 29 data points per frame, capturing off-the-ball movement scouting can't follow.
We turn it into clean data
All that movement becomes simple, organised data for every player, team, event, and key moment in one place.
We make it easy to get
Reach it through one platform plus developer-ready APIs for media, betting, sponsors, and performance teams.
We make it easy to get
Broadcast overlays, gamified mechanics, and sponsor inventory built on the same data.
Built for everyone with astake in the match.
Clubs & Academies
Frame-level skeletal tracking surfaces tactical patterns and physical indicators across every player, not just the one on the ball.
Not just stats.A system fans return to.
Rights + distribution
Official league rights and partners give us legitimate, scalable reach.
Data → storytelling
We package insight into media-friendly, sponsor-ready content rather than raw tables.
Gamification-first
Products are designed to bring fans back, not just show them a stat once.
Built for Africa
Lightweight, mobile-first experiences designed for real usage and networks.
Commercial rails
Affiliate and sponsorship modules built in for monetisation from day one.
Official league rights.A bigger ambition.
The NPFL is our starting point, with a mission to boost investment in African sports. Instead of traditional rights that are sold and forgotten, we transform every match into structured data, capturing thousands of moments that can be measured, packaged, and monetized.
This creates new commercial opportunities. Raw match action evolves into data products and fan experiences that enhance engagement, revenue, and lasting value.
